google-playapp-storeassets

Google Play Store Asset Sizes: Icon, Screenshots & Feature Graphic (2026)

The exact pixel sizes and formats Google Play requires for your app icon, feature graphic, and screenshots — plus the mistakes that get listings rejected.

Google Play rejects store listings over asset specs more often than for any other reason — and the requirements are strict enough that "close enough" gets your upload bounced. Here is the exact, current spec for every store-listing asset, plus the mistakes that get uploads rejected.

Store listing asset specs at a glance

AssetSize / formatNotes
App icon512×512 px, 32-bit PNG with alphaMax 1 MB; Play applies its own mask — don't pre-round
Feature graphic1024×500 pxJPEG or 24-bit PNG, no transparency; required
Phone screenshots320–3840 px per sideJPEG or 24-bit PNG, no alpha; min 2, max 8
Tablet screenshotsSame rulesOptional unless you target tablets
Promo videoYouTube URLOptional but boosts conversion

App icon: 512×512, 32-bit PNG

The Play Store listing icon is 512×512 px, 32-bit PNG with an alpha channel, under 1 MB. It is a higher-fidelity version of your launcher icon — not the launcher icon itself:

  • Don't pre-round the corners. Google Play renders rounded corners and drop shadows dynamically, and pre-rounded artwork looks wrong.
  • Keep key content inside the recommended keyline grid so the dynamic mask never crops your logo.
  • This is a different asset from your in-app adaptive icon, which follows Android's 108dp layer / 66dp safe-zone spec. You need both.

Feature graphic: exactly 1024×500

The feature graphic is required for every app — you cannot publish without it:

  • Exactly 1024×500 px — no other size is accepted.
  • JPEG or 24-bit PNG, no transparency.
  • Keep critical content away from the outer edges; Play may crop it in editorial placements.

It appears at the top of your listing and in editorial placements, so it's the second-most important visual after your icon.

Screenshots: JPEG or 24-bit PNG, 320–3840 px

  • Minimum 2 phone screenshots, up to 8 per device type (phone, 7-inch tablet, 10-inch tablet).
  • Dimensions between 320 and 3840 px per side, with the longest side no more than 2× the shortest.
  • No alpha channel — 24-bit PNG or JPEG only. This is the single most common rejection reason.
  • Recommended phone size: 1080×1920.

Quality matters more than quantity: screenshots showing real app UI consistently outconvert generic marketing frames.

The mistakes that get listings rejected

  1. Alpha channel in screenshots or feature graphic — Play requires opaque images.
  2. Pre-rounded icon corners — Play applies its own mask; pre-rounded edges look clipped.
  3. Badges or text on the icon — Google rejects icons with ranking, price, or category badges ("Top App", "Free", "New").
  4. Wrong feature graphic dimensions — 1024×500 is exact; 1024×512 is rejected.

Generate the full asset set in minutes

BowlerKit's Play Store assets guide walks you through generating every listing asset from one source, and the assets configuration guide covers the in-app launcher icon and adaptive icon setup. Or see the quick start to generate a fully configured project in one command.